Leading Swedish online gambling group, Betsson, has signed a new sponsorship deal with the top English Premier League football Club, Arsenal for a total of three years.

The terms of the deal will see Betsson’s B2B division, Betsson Business Solutions, becoming the official betting partner to Arsenal.

Founded in 1886, the Arsenal football team is today one of the world’s most successful football clubs and boasts 200,000 paid-up members.  The team has won 10 FA Cups and 12 League titles and is worth approximately $1.2 billion.

Betsson will be creating a custom-made operation which will be designed specifically for the many Arsenal fans.  GunnersGaming, a newly created brand by Betsson, will deliver online as well as in-stadia betting services.  A wide range of online betting and gaming services is also being developed and will be launched on the GunnersGaming website.

Arsenal’s head of global partnerships said “We are delighted to be welcoming Betsson on board as an official partner of the club…an experienced and trusted brand who will be delivering this innovative new venture”.

Betsson Business Solutions’ managing director added "Betsson chose Arsenal not only because it is a huge international club with a very large fan base, but also because its tradition of innovation matches perfectly with the 'GunnersGaming by Betsson' concept. Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a long and successful partnership together."