A lucrative new deal with Mazooma games will see Betfair carry some great new games in its Arcade section, according to a joint statement between the two groups. The Managing Director of Mazooma, Tony Oliver said that the group is looking to create sustainable partnerships with leading brands to enable it to maximize its content exposure.

“Betfair has had huge success in the market place with a large and loyal customer base,” said Oliver. “We feel we can deliver compelling new content for their customers and are looking to provide further well-known titles very soon.”

We are delighted to enter into this partnership agreement with Mazooma,” said David Rushton, who acts as Head of Games Commercial Development at Betfair. “With Mazooma’s games proven in the off-line world over many years, we’re very confident that by offering them in the Betfair Arcade we’ll continue to provide our customers with the most engaging and entertaining portfolio of games available.”

This is not the first major agreement that Mazooma has signed with gambling operators. The group will be supplying similar arcade type games to SkyVegas.com and GalaBingo.com, two of the top gaming brands in the United Kingdom.  Mazooma distributes its games across platforms such as Orbis.

The new arcade games will include titles such as Snakes and Ladders, Cops n Robbers and other fruit machine favorites.