Genting, the multi billion dollar Malaysian gambling group, has launched its first internet site in the United Kingdom, Circus Casino. The site was launched amidst great fanfare at Genting’s Beach Club Casino in London on Thursday night. 

Genting, which purchased the UK gaming group, Stanley Leisure, will put all its expertise into this new site in the hope that it will form the flagship site for its future expansion into the growing Asian online casino market. As one industry analyst said: “This is obviously a good opportunity in its own right, but it allows you to play around and trial a lot of things to prepare you if Asia opens up.”

CircusCasino.com will serve traditional casino and poker players looking for a new online gambling experience and will be powered by the industry-leading software company, Playtech.