Virgin Games, the online gaming company, and Somo, the independent mobile marketing agency have launched a brand new offering titled Virgin Casino Mobile.

This new mobile site enables Virgin customers to enjoy all the entertainment that they are accustomed to getting from Virgin Casino, including a wide selection of titles and games, while on the go.

Virgin Games and Somo worked together in order to develop this new mobile offering and Somo will be promoting the service through mobile media post-launch.

Players on the move can access the Virgin Casino Mobile product as a web application on any device with a browser and will not require App Store approval. The product is, therefore, available to players instantly.

The new mobile site will at first offer Microgaming’s mobile Games content through its QuickFire integration process. Players will get to enjoy popular slot games such as Tomb Raider and Thunderstruck.

CEO of Virgin Games, Simon Burridge, commented “With Smartphone penetration now exceeding 40% in the UK, customers want and expect to be able to do on their phone what they do on their PC. With the launch of Virgin Casino Mobile we’re simply responding to this demand.”

COO at Somo, Carl Uminski, commented “Virgin Games is a perfect brand partner for Somo. They’re forward-thinking and are relishing the opportunities that changing technologies and consumer behavior brings”.