Global developer of branded online betting games and Internet casino software, CryptoLogic, has extended its ten-year-long partnership with major UK bookkeeper group William Hill PLC with a new multi-year deal in terms of which CryptoLogic will license a suite of its most popular branded casino games.

In terms of the new deal at least ten of its top slot games will be licensed by CryptoLogic including games such as King Kong, Millionaires Club and Bejeweled for inclusion on William Hill.com.  These games will be deployed through CryptoLogic’s and William Hill’s technology platform provider, Orbis Technology and nine CryptoLogic games have already gone live.  The coming weeks will see the launch of a further game.

President and CEO of CryptoLogic, Brian Hadfield, said "This deal reaffirms our excellent relationship with William Hill, one of the most respected names in the gaming industry. The rapid roll out of our branded games by William Hill demonstrates the popularity of our games with their customers and the value we bring to our licensees."

Colin Cole-Johnson, gaming director of William Hill Online, reported that Cryptologic's compelling and innovative games are one of the major reasons we have worked together for over a decade,”  “Their branded slot games are a must-have for attracting and retaining players and providing a highly entertaining environment for our customers."

William Hill, one of the best-known names in the gambling industry, was founded in 1934 and is one of Britain’s top 350 companies.