The successful Italian gambling operator, Snai, has decided to enjoy the ever-increasing popularity of online poker and launch a new poker room on Playtech’s Italian network.

The new site has already been launched as ‘play-for-free’ option, and the real money version will hopefully be released by the end of this year.

The CEO of Playtech, Mor Weitzer said about the new online poker room: “As the leading software provider the online gambling industry, working extensively in regulated markets, we are very pleased to establish our foothold in Italy through our partnership with Snai. We are delighted to have reached this agreement to offer our rich palette of poker games, supported by a transparent and efficient management system, to Italy’s leading land-based operator, and we anticipate a rewarding partnership.”