One of the fastest markets in the online poker industry these days is undoubtedly happening in Italy. Playtech has been at the forefront of this expansion as it continues to attract poker room after poker room to its Italian network, including Gala Coral’s Eurobet and Snai.

So far, four poker rooms have joined up with Playtech and it is expected to attract even more in the coming months.

The latest company to announce the launch of an Italian poker room is Boss Media, the Swedish online gambling company. The head of this company’s Poker Division, Per Karlsson said: “The network will initially be for Italian poker players exclusively, but we hope that eventually, legislation will allow us to pool liquidity from the Italian network with our other European poker networks, possibly even with the IPN network hosted outside Italy.”