Just in time for the launch of its exciting New Football Pools product, the gambling group Sportech has hired Will Muirhead as the new managing director of its online football brand.

Muir, who has many years experience in the online marketing world, as well as countless contacts in the football industry, will be responsible for Sportech’s existing brands as well as their expansion.

Ian Penrose, CEO for Sportech said, "We are delighted that Will has joined us.  He is highly respected within the new media world for his innovative and entrepreneurial approach and his experience of building online businesses from scratch, as well as his relationships within the sports and media worlds, will bring tremendous value to the Company. We are committed to the development of our online businesses.  This appointment fits exactly with our strategy to focus on our core football pools business as the platform for the development of Sportech into the market leading leisure, sport and gaming business with international reach."